As the co-founder and CEO of Timelio, Charlotte Petris is passionate about improving the financial wellbeing of business owners. Timelio improves the cash flow for businesses and helps them get paid immediately, without waiting 30, 60 or 90 days for customers to pay.
Timelio is an online marketplace that matches businesses with a network of investors who bid against each other to offer funding.
“We also work directly with large corporates to offer early payment to their entire supply chain. Businesses that have large corporates as their customers typically have to wait up to 90 days (or more!) for invoices to be paid,” Charlotte said.
“On average, businesses are waiting 57 days for customers to pay! This long wait creates cash flow problems and they are unable to meet demand and expand production while awaiting payment. In our first two years, we are so excited to have provided $100 million to fund the growth of businesses in every state across Australia.”
During Charlotte’s career she’s worked in several large banks and financial institutions. This meant she was able to identify with all the ways finance, people and culture could be done differently in the industry.
“Right now, I’m focused on challenging those traditional ways of doing finance. I’m fascinated by the coming together of finance and technology and the scale of change this brings to society.”
One of the biggest challenges Charlotte faced with setting up Timelio was the investment of time and money required to start a new business.
“Requiring funds to start a business is certainly not unique to us. But how I overcame this is, I believe, more unique. I convinced my husband to join me in start-up life and we relocated to Australia, sold our house (to fund the business and ourselves) and both committed full time to working on the business,” Charlotte said.
“I feel that if you truly believe in your start-up that you should take on the risks, commit yourself, don’t have a plan B. This is how we self-funded the business. In hindsight, this was our competitive advantage, not being reliant on external investors too early.”
Can you share any tips or advice for women in tech start-up businesses?
“Don’t be afraid to ask for help! There are some truly incredible men and women in Australia, who are driving some remarkable innovation and are willing to mentor and support other entrepreneurs,” Charlotte said.
“When I first moved to Australia a few years ago to start Timelio, I knew nobody. But I am so grateful to have found networks, groups, enterprises and individuals that support and develop entrepreneurs. It’s really a matter of going out and making these connections and getting involved in the community.”
“I love hearing the stories of women in tech businesses. Women learn from other women and sharing stories is so important to influence, inspire and encourage other women that they can strive to have it all!”