By the time Sara Eastwood’s eldest daughter was three, she realised they already had enough ‘stuff’ and she couldn’t bear the idea of the toy collection of two young girls growing any further.

“I started looking for experiences for kids as an alternative for toys as gifts, and I couldn’t find a marketplace that solved that problem. I realised nobody was providing a service where you can buy experiences for children as a present. So I started to research the broader landscape,” Sara said.

“I quickly discovered that most parents felt the same way as me. They loved the idea of being able to give experiences as a gift, instead of just another toy that the child get tired of after a short time. I also found there was a ‘no gift’ movement internationally. Yet nobody was really doing anything about the issue in terms of creating a business around it.”

Mybestgift began when Sara started to build a platform with a development company.

“I don’t have a tech background so I briefed them to start building it but in order to build it, I did the mock ups for the site. So every page I meticulously went through and did the wire frame,” Sara said.

“Then we started talking to suppliers and it was interesting because you’re just selling them the dream as we didn’t have the website to show them at that point. It was pleasantly surprising to see people happy to come onboard who wanted to be part of a kids’ marketplace.”

Mybestgift is all about acknowledging that people are moving away from materialism, or they live in big cities where they don’t have room for a lot of ‘things.’

“I’ve found people are happy for their kids to be given experiences as it adds something meaningful to their lives, something they’d remember and that it wouldn’t take up room.”

What’s your best advice for women getting started?

“Just get started because that’s the hardest part! If you’re really passionate, you’ll make it work. Make sure you speak to other founders who are usually very happy to have a conversation. Founders are great people for advice on different technology to use, they are always great to have as contacts. It’s also really helpful and comforting to have people to talk to who’ve been through the journey,” Sara said.

“It’s also important to understand your strengths and also know the gaps in your own experience. For example, if you’re not a tech person, find somebody to be a co-founder. That’s ideal because it’s a tough journey on your own, so it’s good to share that with someone. You’ll find there are great days and tough days too.”

“As well as having a co-founder I also recommend you gather a group of advisors who have the skill sets you don’t have, for example, marketing and legal advice. That will save you so much money. Take some time to think about the gaps in your skills and create the support network you need.”